When it comes to social media, moderation is done through another party, usually a third one and this means that the comment moderation will be reviewed by a company that monitors all the content that is placed on certain social media in order to approve or deny it based on a wide range of given criteria. Social media moderation can be easily performed in two main ways: the so-called pre-moderation that requires the act of moderating to be fully done before the content is posted on social media and the post moderation that is all about moderating content only after it has been posted on social media.
In the case of pre-moderation, the person who is actually reviewing the content will do this for every piece of content in order to decide whether it meets the available guidelines or not; once the content fails to meet the necessary guidelines, it will be denied while a piece of content that falls right within the existing guidelines is likely to be posted on social media meaning that the moderator will actually approve it in order to go live. In the case of post moderation, the users will be the ones who will report any item or comment which they find inappropriate for social media – in this case, the moderator is likely to receive this particular comment and decide whether the comment falls within the guidelines or not and once a comment does not fall within the necessary regulations, it will be removed by the moderator.
Social media moderation is necessary mainly because social media is all about the content that is being generated by the users – in fact, everything is centered round content and this is why a social media moderator is necessary in order to remove offensive comments and also protect the genuine reputation of that specific social media.
Having a perfectly visible presence on social media means that you will have to moderate and also control all the content that is posted on social media and is related to your brand and company in order to protect the reputation of your business and also get rid of any offensive comments.
Basic social media moderation can be performed through the existing filters designed to eliminate the spam posts and also through various restrictions that are already available for certain countries.
Basic content moderation facilities are provided by social media – for instance, you can easily create your own account or channel in order to restrict the users’ access to your brand or business; also, you can moderate all the comments by yourself, using pre- or post moderation but you should treat this SocialSitter social media moderation with caution in order to make sure that you get the wanted results from it without restricting free speech.
Social Media Monitors 